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Technical SEO, content that ranks, and how to be cited by AI search.
SEO & AI Search10 min read
The rich-result dropdowns are history, but FAQ schema quietly became more valuable, not less: structured Q&A is what answer engines parse when choosing whom to quote. The honest 2026 assessment — what it does now, which pages deserve it, and how to…
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SEO & AI Search9 min read
Your archive is quietly split into winners, fixables and dead weight. The four-way decision framework — update, merge, delete or leave alone — with the criteria, the redirect mechanics, and why AI search makes refresh discipline pay twice.
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SEO & AI Search10 min read
The map pack runs on relevance, distance and prominence — and the Google Business Profile is the lever. The fields that matter, the review system that compounds, local content, and the honest limits.
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SEO & AI Search10 min read
Internal links are the only ranking lever you fully control. The hub-and-spoke architecture, the three-click and no-orphans rules, anchor text that compounds, and the editorial habit that keeps the graph working.
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SEO & AI Search11 min read
AI Overview citations follow observable patterns: rankings across the question cluster set eligibility, passages get lifted rather than pages, and specificity earns the quote. What is known, what is observed, and what to do.
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SEO & AI Search12 min read
llms.txt is a root-level markdown file that hands AI systems your site's summary instead of making them excavate it. The format, what belongs in it, platform-by-platform setup, and an honest read on what it can and cannot do.
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SEO & AI Search9 min read
AI assistants assemble shopping answers from structured data — schema, attributes, availability, reviews and feeds. The five-layer fix that gets products into AI recommendations, with a catalogue-scale rollout plan.
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SEO & AI Search10 min read
SEO ranks pages, AEO gets passages quoted, GEO gets brands recommended. How the three layers differ, what actually influences AI citations, and the implementation checklist we run on client sites.
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