Skip to content
BurTech Solution

Ecommerce

More orders from the traffic you already pay for.

Conversion work is engineering with a measurement loop. We find where shoppers hesitate or leave, fix the causes in order of impact — product page structure, search, navigation, speed, checkout friction — and measure each change against the numbers rather than opinions.

At a glance

Starting price
from $1,500
Typical timeline
2 weeks for the audit, then ongoing
Always included
Written scope, runbook, handover, 30 days of fixes

Platforms & tools

  • Shopify
  • GA4
  • Microsoft Clarity
  • Hotjar
  • Klaviyo
  • Google Search Console
  • AI Search Pro

If this sounds familiar

  • Traffic is growing and orders are flat.
  • Product pages do not answer the questions shoppers ask before buying.
  • On-site search returns nothing for the way real people type.
  • Checkout and cart friction leaks orders nobody sees.

What changes

  • A ranked list of fixes with the reasoning and the expected effect.
  • Product pages that answer objections before they are raised.
  • Search and navigation that find the right product every time.
  • A measurement setup that shows which change did what.

What's included

Ecommerce CRO, in practice.

  • 01

    CRO audit

    Analytics, funnels, session recordings, speed and page-by-page review with a prioritised plan.

  • 02

    Product page optimisation

    Hierarchy, media, variants, trust, shipping clarity, cross-sell and mobile layout.

  • 03

    Site search and navigation

    Natural-language search, filters, collection structure and menus that match how people shop.

  • 04

    Cart and checkout

    Friction removed, shipping thresholds and upsells tuned, checkout extensions where useful.

  • 05

    Testing programme

    A/B tests for stores with enough traffic; sequential measurement for those without.

  • 06

    Speed

    Theme, image and app weight reduced until Core Web Vitals pass on mobile.

Find the leak before fixing the tap

Most conversion advice is generic. Your store loses orders in specific places for specific reasons — a size question with no answer, a search that fails on plurals, a shipping cost revealed too late. The audit finds those places with data and recordings, and the backlog ranks them by how many orders they cost.

Search is a conversion feature

Shoppers who search convert at a much higher rate than those who browse, and they leave when search fails. We built AI Search Pro because default storefront search cannot handle sentences, typos or intent — fixing search is often the highest-impact change on the list.

Measurement you can trust

Before any change, we verify that GA4 events fire correctly and that the funnel is measured the same way on every device. Then each change is dated and tracked, so the monthly report says what worked, what did not, and what is next.

How it works

Six steps, one team, measured on outcomes.

Typical timeline: 2 weeks for the audit, then ongoing. Progress lands in your channel every week.

  1. 01

    Discover

    A 30-minute review of your stack, your numbers and what is manual today. You get a written scope — not a pitch.

  2. 02

    Architect

    Systems designed before code: data flow, integrations, where the human gates sit, and what we will measure.

  3. 03

    Build

    Short sprints in your repositories and accounts. Typed, versioned, reviewable — progress lands in your channel.

  4. 04

    Test

    Shadow runs, edge cases and load. Every pipeline proves itself against real data before cutover.

  5. 05

    Launch

    Deployed behind CI with monitoring on. A runbook and a recorded handover ship with it.

  6. 06

    Improve

    30 days of fixes included, then an optional retainer — one prioritised queue across every service.

Pricing

Shopify & Ecommerce Development — starting prices.

Honest ranges from past work. You receive a written scope and a fixed quote before anything begins, and it does not change unless the scope does.

All pricing

Shopify setup

$3,000 – $6,000

A new store on a premium theme, configured to sell from day one.

  • Theme setup and brand styling
  • Products, collections and navigation
  • Payments, shipping, taxes and apps
  • Analytics and pixels
  • Launch checklist
Most chosen

Store redesign

$6,000 – $15,000

Rebuild an existing store without losing rankings — custom sections included.

  • UX audit and conversion plan
  • Custom sections and product page
  • Speed and Core Web Vitals
  • SEO-safe migration and redirects
  • 30 days of fixes included

Advanced ecommerce system

$15,000 – $50,000+

Custom apps, ERP/CRM integrations, B2B, subscriptions or headless.

  • Custom Shopify app or extension
  • Integrations (ERP, CRM, 3PL, marketplaces)
  • B2B, wholesale or subscription flows
  • Order and content automation

Ready-made

Products that pair with this service.

Built by us, run for you — the productised version of the same engineering.

AI Search Pro

On the Shopify App Store

Natural-language search that understands typos and intent

Turn “warm waterproof jacket under $150” into the right products, instantly.

  • Understands full sentences
  • Typo tolerance trained on your catalogue
  • Filters, sorting and a full results page

Free plan · from $19/month

View app →

File Upload Pro

On the Shopify App Store

Let customers upload files at checkout — stored in your Shopify Files

Collect prescriptions, artwork and documents with the order — privacy-first, attached automatically.

  • Your files stay yours
  • Privacy-first by default
  • Smart upload rules

from $9.99/month

View app →

Proof

Where we have done this before.

Real clients, live systems, results described honestly.

buracare.com
Buracare Shopify storefront homepage

BuracareEcommerce · Compression wear

A compression-wear storefront built to fit and convert

A full Shopify build for a compression-wear brand — conversion-focused product pages, a custom “Find My Size” calculator, and an automated blog and social workflow the store runs itself.

  • Shopify
  • Web Design
  • Ecommerce
  • AI Automation
Read the case study →

FAQ

Ecommerce CRO — questions.

Still unsure? Ask us directly — one human reply, no sales sequence.

Do we need A/B testing?

Only if you have enough orders for a test to reach significance in a reasonable time. Below that, we make one well-reasoned change at a time and measure before-and-after, which is more honest than an underpowered test.

What does the audit look at?

Funnel data by device and traffic source, session recordings of drop-off pages, product page content against what shoppers ask, search logs, speed, and checkout settings. You get a ranked backlog, not a list of everything that could be better.

Is this a redesign?

No — CRO works inside your current design. If the audit shows the theme itself is the problem, we will say so and scope a redesign instead.

How do you measure results?

Conversion rate, revenue per session and add-to-cart rate by segment, tracked in GA4 with events we verify first. Every change is logged with its date so effects can be attributed.

Related services

Often combined with this.

Shopify Redesign

Rebuild your store’s design and structure without losing rankings, reviews or momentum.

Explore

Shopify Development

Storefronts built to convert — theme development, custom sections, apps and integrations on Shopify.

Explore

Technical SEO

Crawl, index, speed and structure fixed at the root — so everything else you do for search actually counts.

Explore

Analytics & Reporting

Dashboards, data pipelines and automated reports that answer the questions you actually ask.

Explore

Start with the audit.

Two weeks, a ranked backlog and a clear picture of what your store is leaving on the table.

Start a ProjectBook a call