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Development

From idea to a product customers pay for.

We build SaaS products for founders and businesses that want to productise what they know. The scope is cut to what customers will pay for first, the platform pieces — tenancy, auth, billing, roles, admin — are built once and properly, and the product ships with analytics, onboarding and docs so growth can start on day one.

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At a glance

Starting price
from $10,000
Typical timeline
6–16 weeks to MVP
Always included
Written scope, runbook, handover, 30 days of fixes

Platforms & tools

  • TypeScript
  • React
  • Next.js
  • Node.js
  • PostgreSQL
  • Stripe
  • Cloudflare
  • AWS
  • Docker
  • OpenAI

If this sounds familiar

  • The MVP needs to ship without hiring a full engineering team.
  • Auth, billing and multi-tenancy eat months before the product itself.
  • Security, scaling and data isolation are unknowns that keep you up at night.
  • Engineers who have actually launched and run a product are hard to find.

What changes

  • An MVP scoped around what customers buy, not everything imagined.
  • Tenancy, authentication, billing, roles and admin done once, correctly.
  • A codebase and infrastructure that scale without a rewrite.
  • A team that stays for the roadmap, not just the launch.

What's included

SaaS Development, in practice.

  • 01

    Product scoping and MVP definition

    Customer problem, first-version scope, pricing model and success metrics.

  • 02

    Architecture

    Multi-tenant data model, security boundaries, infrastructure and cost model.

  • 03

    Core platform

    Authentication, organisations and roles, Stripe subscriptions, usage metering, admin.

  • 04

    Product UI

    Design system and application screens built for onboarding and daily use.

  • 05

    Integrations and APIs

    Third-party connections, webhooks and a public API when your customers need one.

  • 06

    AI features

    LLM-powered capabilities with grounding, evaluation and cost controls.

Scope is the product decision

The most expensive mistake in SaaS is building for imagined customers. We start with the one problem a specific customer will pay to solve, define the smallest product that solves it, and build that. Everything else goes on the roadmap where it can be reordered by evidence.

The platform layer, done once

Authentication, organisations and roles, subscriptions and usage metering, admin tooling, audit logs — every SaaS needs them and none of them are your product. We build them from proven patterns so your budget goes to the features customers notice.

We ship our own software

BlogMatic — our AI blog platform — and our Shopify apps are built on the same stack we use for client products. That means the patterns are tested in production, and the advice about pricing, onboarding and support comes from running products, not just building them.

How it works

Six steps, one team, measured on outcomes.

Typical timeline: 6–16 weeks to MVP. Progress lands in your channel every week.

  1. 01

    Discover

    A 30-minute review of your stack, your numbers and what is manual today. You get a written scope — not a pitch.

  2. 02

    Architect

    Systems designed before code: data flow, integrations, where the human gates sit, and what we will measure.

  3. 03

    Build

    Short sprints in your repositories and accounts. Typed, versioned, reviewable — progress lands in your channel.

  4. 04

    Test

    Shadow runs, edge cases and load. Every pipeline proves itself against real data before cutover.

  5. 05

    Launch

    Deployed behind CI with monitoring on. A runbook and a recorded handover ship with it.

  6. 06

    Improve

    30 days of fixes included, then an optional retainer — one prioritised queue across every service.

See the full process

Pricing

Custom Web Applications — starting prices.

Honest ranges from past work. You receive a written scope and a fixed quote before anything begins, and it does not change unless the scope does.

All pricing

Small tool

$5,000 – $10,000

One workflow, one set of screens — for example a label or shipping tool.

  • Spec and data model
  • Authentication and roles
  • One integration
  • Hosted in your cloud account
Get a quote
Most chosen

Medium app

$10,000 – $30,000

Multi-role application with integrations and reporting.

  • UX and design system
  • Multiple modules
  • API integrations
  • Automated tests and CI
  • Runbook and handover
Get a quote

Large system

$30,000 – $100,000+

Platforms, SaaS products and multi-tenant systems.

  • Architecture and roadmap
  • Billing and tenancy
  • Scalable infrastructure
  • Dedicated team under a retainer
Get a quote

FAQ

SaaS Development — questions.

Still unsure? Ask us directly — one human reply, no sales sequence.

Ask a question →Full FAQ →
Do you build AI-powered SaaS?

Yes — it is what we build for ourselves. BlogMatic, our credit-based AI blog platform, is built on the same stack and patterns we use for clients, including grounding, evaluation and cost control for model features.

Fixed price or a team?

The MVP is usually a fixed-scope, fixed-price build. After launch, most products move to a monthly engineering retainer with a roadmap and a prioritised backlog.

Who owns the product and the IP?

You do. Code, infrastructure, design files and documentation are yours from the first commit.

What happens after launch?

Analytics, onboarding and support tooling ship with the product. We stay on to improve activation and retention, ship the roadmap and handle scaling — or hand over cleanly to your in-house team.

Related services

Often combined with this.

Custom Web Applications

Dashboards, portals, internal tools and business software built to your process — and hosted in your cloud.

Explore

APIs & Integrations

Systems that talk to each other — API integrations, webhooks, two-way syncs and middleware built to last.

Explore

Cloud & DevOps

AWS, Google Cloud and Cloudflare infrastructure, CI/CD, containers and monitoring — set up properly, run reliably.

Explore

AI Agents

Agents that act inside your tools — triaging, drafting, updating, escalating — within guardrails you set.

Explore

Have a product in mind?

Bring the idea and the customer. We will help cut it to a first version worth building — and tell you what it costs.

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